Westwood College has been under fire in court for allegedly loading up its students with enormous debts for degrees said to have little or no value. Click here for the details in my column.
Some students claim the school’s admissions counselors are simply telemarketers working in a hyper-competitive sales culture.
The image on the left comes from an email that one of these admissions counselors sent around to brag about his sales team, according to a recent arbitration complaint.
“Everyone Hit the DECK!!!!!!!!!!!!!!” the email reads. “A Drive BY JUST Occurred! Thanks to Mark McDaniel! Hitting WOW!!!!!!!!!!!!!!!!!!!!2nd app of the day! The Drivers now at 9 Double digits here we come!”
I understand the aggressive and often dark ways that sales people motivate themselves. But these folks are supposed to be caring admissions counselors, who are often guiding young high school graduates at critical moments in the lives.
And these so-called counselors boast about gunning for students as if they were targets on the street? Nothing like a little sensitivity in an era of frequent school shootings.
Westwood can not be pleased that this document is in the record.
Westwood’s parent company, Denver-based Alta Colleges Inc., has more than 12,000 students at 19 Westwood and Redstone College campuses California, Colorado, Georgia, Illinois, Texas and Virginia.
I’ve been hearing about problems with these schools since 2006 when I wrote about George Burnett becoming the CEO of Alta.
Burnett is a long-time associate of former Qwest CEO Joe Nacchio, who now is serving time on insider trading charges. Click here to read my 2006 column on Burnett. And click here to see my 2006 blog on Alta, and some of the complaints I received then.
Last month, Alta paid $7 million to settle several allegations from the Justice Department, including a claim that it submitted false claims for federal student aid funds. Burnett said the company settled simply to avoid litigation costs and did nothing wrong.
Now a law firm in Tampa, Fla. is going after Alta with a class-action arbitration on behalf of students, which is where I found the violence-themed email. Click here to read that complaint.
And click here to read the response from Westwood’s public relations firm.
This is turning into quite a saga and likely won’t come to a close any time soon.
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May 30, 2009
The leadership team at Westwood College firmly believes that these allegations are without merit, and we intend to set the record straight. It’s unfortunate that this very small, but very vocal group of students is attempting to speak for the thousands of other students — and thousands of other graduates — who are trying to better their lives through a strong, career-based college education. The individuals involved in this class-action arbitration represent a small and disgruntled population of former Westwood students, not the majority of the more than 20,000 Westwood College graduates who completed their degrees. In fact, 76% of the Westwood graduates from 2007 and 2008 are currently employed in their field of study.
We operate in a highly regulated industry and are committed to complying with the rules and regulations that govern our industry. For example, we have the following in place:
-Compliance Department with the position of Chief Compliance Officer
-Ongoing audits to ensure compliance and integrity
-Compliance training for all employees
-Code of Conduct
-Student Resolution Hotline to address all student problems and concerns
When the leadership team determines that any of our policies have been violated, we take it very seriously and respond quickly and appropriately. Westwood is an institution of higher learning that is committed to operating with integrity to enable our mission – to provide students with the skills, knowledge and credentials to launch, enhance or change careers. As one example, every admissions representative is put through rigorous training and periodic refresher training that includes an emphasis on ethics; they are specifically instructed to follow our policies and procedures and our code of conduct.
We are not perfect, but we do strive to continuously improve to meet our past, current and future students’ needs. If any students, current or past, have any unresolved issues, we want to hear from them so we can address their specific concerns. Our Student Resolution Hotline number is 888-331-3036.
Russ Natoce
Westwood College